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Sketch of Evan Hoffman’s driver design

January 11, 2019 � Evan Hoffman �16 (Industrial Design) has won Wilson Golf�s �Driver vs. Driver 2� competition on the Golf Channel with the Cortex driver design. His design was one of 14 competing for the top prize of $250,000 and the opportunity to have the club produced, marketed and sold by Wilson Golf.

�When I designed this thing last May, it was just for fun,� said Hoffman at a watch party for the TV show last November. �My career trajectory is on its way up and I�m very excited to see what happens with that.�

Hoffman�s driver is now on sale at 1,000 retail stores worldwide as well as online. It retails for $499. Professionals will begin using the club on the PGA Tour next year.

During the show, the designs of each participant went through a process where they were tested and refined by Wilson staff. PGA pros also tested the club.

Evan Hoffman ’16 talking about his driver design in a TV interview

�That [the design process and iterations it went through] was the hardest part of the process because it changed so much,� Hoffman said in an interview with the �But that whole process was essential. I had open ears, but I went with the suggestions that the Wilson team gave me. Whenever they told me to do something, I�d do it.�

Hoffman added, �The technology changed along the way but the Wilson team and myself are very proud that we did stick to the principles of my main concept.�

�I think the average consumer is going to have what we call a wow experience, where you�re going to hit it and you�re going to see some numbers and ball speeds maybe you haven�t seen,� said Tim Clarke, president of Wilson Golf at the conclusion of the TV show. �This has 44 percent carbon fiber. It�s our largest carbon fiber design ever in a driver and we�ve got this one with the weight all in the right place. It�s very adjustable, modifiable for all sorts of flights and correction activity.�

Winning Cortex driver design by Evan Hoffman

Hoffman is originally from Wisconsin and currently lives in the San Diego area.

Read more about Hoffman�s design on , or .